45th anniversary!

doing good since 1971

organic & non-gmo


tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good People, Good Food, Good Life.

About Our Market

Here's to 45 years of doing good.

Sales & Specials

Great Prices on Awesome Products

Classes & Events

An eclectic mix of things to do

Meet Our Crew

Famously Friendly and Knowledgeable

Welcome to New Morning Market!

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel to from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!

Hours: Mon-Sat 8am-8pm; Sun 9am-6pm

Featured Stories

  • Fresh, Local and Humanely Raised

    Fresh, Local and Humanely Raised

    In pursuit of culinary excellence Paul (right) juggles many roles.  As chef, butcher and friend of local farmers, he is uniquely qualified to source superior local meats that are in line with our Mission.  Paul checks out the farm firsthand with John Morosani, owner of Laurel Ridge Farm (just 16 miles away). Laurel Ridge cows Continue ReadingRead More »