doing good since 1971

organic & non-gmo


tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good People, Good Food, Good Life.

About Our Market

We want to share our story with you

Sales & Specials

Great Prices on Awesome Products

Classes & Events

An eclectic mix of things to do

Meet Our Crew

Famously Friendly and Knowledgeable

Welcome to New Morning Market!

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel to from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!

Hours: Mon-Sat 8am-8pm; Sun 9am-6pm

Featured Stories

  • Anniversary Celebration! We’re 45 Years in the Making

    Anniversary Celebration! We’re 45 Years in the Making

    We are proud to have grown into the home of CT’s largest selection of organic produce, humanely raised local meats and dairy products as well as The Provender, our award-winning fresh food counter. Oh, and we also have the most complete selection of Non-GMO wellness products in CT! But… what has guided and driven us Continue ReadingRead More »