Our Market

Good Food, Good People, Good Life.

Goodness is our business – it always has and always will be.

You can trust that your family’s health and well-being is our priority.  We do this by providing CT’s largest selection of organic and local produce, humanely raised local meats and dairy products, the freshest seafood – sustainably harvested, the most complete selection of Non-GMO wellness products in CT, as well as The Provender, our award-winning fresh food counter.  To assist in your shopping our friendly, knowledgeable staff are on hand to support and guide you in choosing the best for you and your family.

Since 1971, what has guided and driven us over the decades can be summed up in three words – to do good.  I think that 45 years of providing “good food to good people for a good life” is a testament to our commitment to New Morning’s mission.

New Morning Market – Goodness Is In so come share with us!

-John Pittari