Mission & Hope

Good People, Good Food, Good Life.

About Our Market

Here's to 45 years of doing good.

Sales & Specials

Great Prices on Awesome Products

Classes & Events

An eclectic mix of things to do

Meet Chef Carmen

Learn who's behind your food!

Welcome to New Morning Market!

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!

HOURS: EVERY DAY 8am-8pm

HOLIDAY HOURS: 12/24 8-6, 12/25 Closed, 12/31 8-7, 01/01 Closed

VOTED BEST HEALTH FOOD STORE IN CT 5 YEARS RUNNING by CT Magazine

Featured Stories

  • December Shopping is for the Birds!

    December Shopping is for the Birds!

    Every December New Morning Market donates 10% of all profits to the Audubon Center Bent of the River in Southbury. “We formed a relationship with Audubon many years ago,” said John Pittari, owner of New Morning. He views the store’s longstanding relationship with Audubon as intrinsic to New Morning’s mission. “We can’t have sustainable and Continue ReadingRead More »
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